Senior Director, Nike Direct Digital Commerce (NDDC) Japan
On-siteTokyo, Tokyo, Japan
Job Summary
Lead Nike's Digital Sport Offense in Japan by setting vision and driving growth across owned platforms like Nike.com, the App, and SNKRS, alongside digital partners. Own end-to-end digital commercial strategy, balancing storytelling, assortment, and service excellence to elevate the brand as a premium consumer experience. Manage revenue growth, efficiency, and market share while integrating online-to-offline operations and building scalable digital capabilities. Lead a diverse team through organizational transformation, fostering a culture of accountability and continuous learning. Requires 15+ years of digital commerce leadership, deep Japan market expertise, and bilingual proficiency.
Required Qualifications
- Minimum 15 years of relevant experience across digital commerce, retail, marketplace, or related leadership roles
- Bachelor's degree in business, marketing, digital, or a related field
- Significant local market experience in Japan, with a strong understanding of Japan consumers, partners, and the operating environment
- Proven experience leading large, cross-functional teams and complex business transformation with full financial accountability
- Strong people leadership experience, including building, developing, and leading high-performing teams through coaching, talent development, succession planning, and organizational growth
- Demonstrated ability to coach and develop senior leaders and teams, fostering a culture of accountability, collaboration, continuous learning, and high performance
- Proven track record of leading large-scale organizational and business transformation efforts, with the ability to articulate and demonstrate tangible impact, change leadership, and sustainable capability building
- Proven experience building consumer membership ecosystems, driving acquisition, engagement, retention, and lifetime value through digital channels
- Deep understanding of marketplace ecosystems, including owned platforms, digital partners, and omnichannel consumer journeys
- Bilingual proficiency in English and Japanese
- demonstrated knowledge of Japanese consumer insights, cultural nuances, and business environments
Desired Qualifications
- Clear point of view on digital commerce, marketplace management, and premium consumer experiences
- discipline to translate global direction into locally resonant action
- understand the pace, scale, and cultural nuance of Japan
- ability to influence across a complex matrix while keeping the consumer at the center of every decision
- balances brand and business—elevating Nike Digital as the pinnacle expression of the brand while delivering sustained commercial performance
- proven record of leading transformation, owning financial outcomes, and building inclusive, high-performing teams
- move fluidly between strategy and execution
- Clear communication, cultural fluency, and credibility with senior stakeholders are essential for success in this role
- Champion a data-driven culture by leveraging consumer insights, experimentation, and performance analytics to drive growth and operational excellence
- Lead digital expansion, online-to-offline integration, and business-to-business digital solutions across digital platforms, stores, and partners
- Influence digital marketing transformation across owned communications, consumer lifecycle management, and performance media capabilities
- Build modern, scalable digital operations that unlock speed, efficiency, and new retail operating models
- Lead the evolution of the Sports Offense operating model by establishing clear accountabilities, elevating ways of working, and strengthening cross-functional operational excellence to deliver sustainable business performance and organizational effectiveness
- Own financial performance, including revenue growth, efficiency, market share, and contribution margin
- Build, lead, and develop a diverse team while fostering an inclusive culture and a strong leadership pipeline
- Lead Nike's Digital Sport Offense in Japan, translating consumer and sport insights into differentiated digital experiences that deepen brand engagement and accelerate growth
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