Senior Director, Marketing

Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments. Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes. Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team. Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome. Drive studio traffic, appointment conversion, and customer return across the Studs footprint. Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance. Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy. Own marketing's contribution to e-commerce performance, including site experience, lifecycle programs, and list growth. Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising. Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines. Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting. Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint. Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability. Own the full marketing budget and forecasting in partnership with Finance and E-commerce. Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions. Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence.