Senior Director, Marketing Operations
$154,000–$230,000 year
On-siteNew York, United States
Job Summary
Own and govern the global marketing technology stack, including evaluation, selection, implementation, and optimization of platforms like Marketo, Salesforce, and 6sense. Define data governance standards, enforce system integrations, and lead platform migrations in partnership with IT, Sales Ops, and Engineering. Drive pipeline measurement from MQL through closed-won by building attribution models, forecasting frameworks, and executive dashboards for CAC, LTV, and channel contribution. Design global operational processes for campaign execution and lead management while owning the marketing operations budget and vendor management. Build and lead a high-performing global marketing operations team, fostering a culture of operational excellence and accountability. Report to the VP Sales Ops and collaborate with Sales, Revenue Operations, Finance, and Analytics to ensure the marketing engine runs with precision and scale.
Required Qualifications
- 8+ years of experience in B2B SaaS marketing operations
- at least 3 years supporting a company with $100M+ ARR
- 3+ years of people management experience leading a marketing operations function
- Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
- Proven experience owning pipeline measurement and reporting from MQL through closed-won
- including multi-touch attribution modeling and funnel analytics
- Demonstrated experience architecting and governing a marketing technology stack at scale
- Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
- Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
- Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership
- Must be available for remote work from New York or from our NYC HQ
Desired Qualifications
- Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
- Experience with ABM platforms (6sense, Demandbase) and intent data tools
- Background in AI-powered marketing automation and agentic workflows
- Experience supporting a marketing organization through hypergrowth or post-acquisition integration
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