Senior Director, Marketing Intelligence & Decision Science
$255,000–$315,000 year
Hybrid · Boston, Massachusetts, United States or San Mateo, California, United States
Job Summary
Senior Director of Marketing Intelligence & Decision Science to lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. Responsible for modernizing measurement frameworks, establishing scalable data and insight infrastructure, advancing predictive and AI-driven capabilities, and enabling faster, smarter decision-making across Marketing, Sales, Finance, RevOps, and Data/IT. Own strategic measurement for Marketing performance (pipeline, bookings, funnel conversion, efficiency, revenue contribution); lead executive-level reporting and storytelling across planning cycles; translate trends into actionable recommendations; establish proactive monitoring and governance of KPIs; build and scale advanced analytics including predictive modeling, segmentation, attribution, propensity scoring, experimentation, and scenario planning; drive data strategy and infrastructure across CRM, MAP, BI, CDP, warehouse, and AI platforms; shape operating rhythm and governance to improve decision-making and reduce manual reporting; lead a high-performing analytics and decision-science team; require 12+ years of related experience and a Bachelor’s degree (MBA preferred); location in US-Boston or US-San Mateo with hybrid work arrangements; base salary range $255,000 – $315,000 with bonus/equity potential.
Required Qualifications
- Bachelor’s degree is required; MBA preferred
- 12+ years of experience in Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments
- Experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting
- Strong understanding of SaaS funnel mechanics, pipeline management, revenue models, and GTM performance drivers
- Ability to translate complex business and performance data into clear executive insights and actions
- Experience partnering with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams
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