Senior Director, Marketing
Remote · Chicago, Illinois, United States
Job Summary
Senior Director, Marketing leads Allied's integrated marketing engine across brand, events, content, and lifecycle disciplines. Owns brand strategy, market positioning, and messaging; shapes external voice with executive leadership; oversees national field and event marketing, content strategy, lifecycle programs, and marketing technology stack. Builds scalable programs from the ground up, leads a high-performing team, partners with Sales, Client Management, Product, and Operations, and drives pipeline growth and ROI. Role emphasizes strategic vision, executional rigor, cross-functional collaboration, and strong storytelling to resonate with brokers, employers, and self-funded segments. Remote-friendly with travel for events and client activations.
Required Qualifications
- Bachelor’s degree or equivalent work experience
- At least 10 years of progressive marketing experience
- At least 5 years at a Director level
- Proven experience owning and executing integrated marketing programs across brand, events, content, and lifecycle disciplines
- Experience in healthcare, TPA, health plan, or benefits administration strongly preferred; familiarity with self-funded employer and broker distribution models highly desired
- Demonstrated ability to develop and execute B2B marketing strategies that drive measurable pipeline and retention outcomes
- Experience leading field marketing and event programs at scale, including national conferences, proprietary events, and broker-facing activations
- Strong content strategy and thought leadership background, with experience translating complex subject matter into compelling narratives for broker, employer, and executive audiences
- Experience building and managing lifecycle marketing programs using CRM and marketing automation platforms (e.g., HubSpot, or equivalent)
- Proven ability to build and manage marketing technology infrastructure, including vendor evaluation, selection, and integration
- Experience developing and managing multi-million-dollar marketing budgets with accountability to ROI and business outcomes
- Exceptional communication, storytelling, and executive presence; ability to influence senior stakeholders and represent marketing at the leadership level
- Demonstrated success leading, developing, and scaling cross-functional marketing teams in a fast-paced, evolving environment
- Experience working cross-functionally with Sales, Account Management, Product, and Operations to align marketing to business objectives
- Strong analytical mindset with experience leveraging data and performance metrics to drive marketing strategy and continuous improvement
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