Senior Director, Market Transformation - Pain

Monitor the external healthcare, market, and policy landscape to identify trends, risks, and opportunities relevant to Vertex brands and access strategies. Provide actionable market insights that enable cross-functional teams to make informed brand, access, and commercialization decisions. Support key product launches and portfolio optimization efforts by identifying market transformation opportunities that drive sustainable growth. Evaluate and advance new solutions in areas such as AI, digital health, and alternative distribution models. Design, develop, and activate innovative programs that drive awareness for our brands and improve patient access. Rigorously evaluate the business value of proposed opportunities and capabilities using defined criteria, prioritizing programs with the most potential. Establish and monitor adoption metrics and key KPIs, providing regular reporting to BU leadership on utilization and value realization. Continuously assess operational efficiencies and innovative approaches that improve execution and patient outcomes. Scale programs that demonstrate measurable impact and are ready for broader implementation across teams and partners. Partner closely with Commercial, Market Access, Medical, Patient Support, Legal, Compliance, and other key functions to ensure alignment and execution. Identify and cultivate relationships with new and influential external stakeholders, organizations, and partners to expand reach and enhance patient impact.