Senior Director, Market Development
On-siteCharlotte, North Carolina, United States
Job Summary
Develop and execute a comprehensive market development strategy aligned with firm growth priorities, building a scalable top-of-funnel demand generation engine focused on increasing awareness, engagement, and pipeline influence. Lead digital marketing initiatives including paid media, SEO, AEO, website optimization, and marketing automation while establishing performance measurement frameworks and KPIs tied to growth objectives. Strengthen the firm's market positioning and brand strategy by developing integrated go-to-market plans that leverage content, PR, conferences, and thought leadership to drive business outcomes. Lead and develop a multi-disciplinary team across the U.S. and India, fostering a culture of accountability and continuous learning while coaching members to scale organizational capabilities. Partner with Growth Leaders to translate business objectives into market-facing strategies and establish marketing as a strategic growth partner.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 12+ years of progressive experience in B2B marketing, market development, demand generation, or go-to-market leadership
- Proven experience developing and executing growth-focused marketing strategies
- Demonstrated success building demand generation programs and measurable top-of-funnel pipeline activity
- Strong expertise across digital marketing, lead generation, content strategy, marketing automation, website strategy, analytics, and paid media
- Experience translating business strategy into go-to-market plans and growth outcomes
- Experience leading multi-disciplinary marketing teams
- Strong executive communication and stakeholder management skills
Desired Qualifications
- Professional services, consulting, accounting, financial services, technology, or other complex B2B services experience
- Experience working within a partner-led or matrix organization
- Experience leading organizational transformation or building marketing functions
- Familiarity with HubSpot, CRM platforms, marketing automation tools, and data-driven growth strategies
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