Senior Director, Industry Strategy (Advertising)
$190,000–$200,000 year
HybridBoston, Massachusetts, United States
Job Summary
Serve as a trusted industry expert and senior SME on creative testing, campaign diagnostics, and advertising effectiveness. Drive cross-functional GTM readiness by partnering with Sales, Product, and Marketing teams to build messaging, frameworks, and competitive guidance for enterprise opportunities. Own the competitive intelligence program, translating market shifts into internal guidance and external thought leadership on AI, synthetic methods, and connected learning. Translate customer realities and agency dynamics into actionable product recommendations, ensuring alignment with real-world workflows. Develop a visible external voice through conference speaking and customer education programs to strengthen Zappi's authority in the advertising research space.
Required Qualifications
- 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research
- Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation
- Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams
- Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance
- Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs
- Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions
- Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert
Desired Qualifications
- You may come from: Consumer insights, brand, media, creative, or strategy teams
- You may come from: Advertising research, market research, or creative effectiveness consulting
- You may come from: Advertising effectiveness or creative development leadership
- You may come from: Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers
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