Senior Director - Head of Marketing NALP
HybridEg, Hentiy Aymag, Mongolia
Job Summary
Lead regional and country-level marketing initiatives for North Africa, Levant & Pakistan, developing strategic plans to drive revenue growth, brand preference, and market share across physical and digital environments. Manage the NALP marketing team, oversee external agency relationships, and deliver value-added services to client banks while ensuring full compliance with global brand guidelines. Monitor competitor activities, analyze card payment trends, and advocate for incremental investments by assessing business cases against established KPIs. This hybrid role reports to the SVP, Chief Marketing Officer CEMEA, with matrixed accountability to the Group Country Manager of NALP. The position requires 15+ years of senior marketing experience in blue-chip financial services or tech sectors, strong P&L management skills, and fluency in English and Arabic.
Required Qualifications
- Tertiary education
- 15+ years senior marketing (and preferably) general management experience in blue-chip fast moving consumer goods, tech, telco, banking and/or financial services
- Global and/or regional senior marketing responsibility across range of channels and businesses
- Strong track record in the management of external agencies and the development of effective, through the line campaign materials
- Strong business acumen and P&L management experience
- Exceptional leadership skills, with ability to inspire and motivate team
- Disciplined strategic thinker with superb analytical skills and ability to understand and use quantitative models
- Demonstrated depth of experience across all marketing channels, including social/digital
- Good creative instincts, and proven ability to translate insights into ideas
- Ability to manage well by influence across matrixed organization to build strong relationships and drive to timely solutions
- Exceptional verbal and written communications skills in English and Arabic (and preferably French), adept at executive management briefings and large scale presentations
- Multi-culturally sensitive and comfortable working across different cultures
- Negotiation skills
- Great skills and sensitivity in relationship management to get the best out of partnership activities
- Agility and flexibility to work in a fast-changing environment
Desired Qualifications
- MBA
- Experience in blue-chip fast moving consumer goods, tech, telco, banking and/or financial services
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