Senior Director, Growth Marketing
RemoteUnited States
Job Summary
Own expansion and new business pipeline creation across CoLab's Top 100 customer and prospect accounts, defining strategy, testing plays, and turning experiments into repeatable programs. Collaborate with Sales and Customer Success to align on account strategy, creating marketing plans that drive enterprise-wide relevance. Translate product positioning and usage signals into tailored campaigns influencing senior stakeholders, while architecting integrated plays across field marketing, executive events, and custom content. Report to the CMO, recruiting design, product marketing, and field resources to scale winning initiatives. This leadership role moves the company from isolated team adoption to broader enterprise commitment for its AI platform used by major engineering firms.
Required Qualifications
- 10+ years of B2B SaaS marketing experience
- meaningful experience in enterprise ABM
- demand generation
- field marketing
- expansion marketing
- strategic account growth
- Proven track record owning or materially influencing pipeline targets for complex, high-ASP enterprise accounts
- Strong commercial judgment
- understanding of how enterprise opportunities are created, shaped, multi-threaded, and progressed through Sales and Success partnership
- Ability to operate credibly with senior revenue leaders
- working directly with AEs
- Strategic Account Directors
- CSMs closest to the account
- Strong briefing skills
- cross-functional leadership skills
- ability to turn an ambiguous account opportunity into a focused plan
- ability to get creative teams to execute
- ability to get product marketing teams to execute
- ability to get digital teams to execute
- ability to get ops teams to execute
- ability to get field teams to execute
- Comfortable building the first version of a motion yourself
- before asking for dedicated headcount
- before asking for budget
- before asking for process
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