Senior Director, Global Media AI Governance & Investment Integrity

Lead design of The Coca-Cola Company's AI Media Governance Framework, including policies, standards, and operational controls for algorithmic planning, buying, and generative creative. Build a classification system for AI decisions and define oversight protocols, while formalizing disclosure and accountability standards across agencies and platforms. Define global governance benchmarks for AI-era investments, deploy an AI Investment Quality Dashboard, and establish policies balancing algorithmic outputs with sustainable brand equity. Set brand safety governance for AI-mediated environments, implement AI-driven SPO governance, and publish quarterly AI Media Transparency Reports. Redesign agency scorecards to include AI governance KPIs, negotiate AI-specific terms into contracts with major platforms, and institutionalize structured AI governance reviews in global QBRs. Direct governance over AI-augmented media stacks, define first-party data usage standards compliant with GDPR, CCPA, and the EU AI Act, and build AI-powered governance operations using LLM-based contracting and anomaly detection. Deliver AI literacy programs globally and maintain a live AI Governance Playbook refreshed quarterly. Represent The Coca-Cola Company within industry forums to shape cross-industry AI advertising governance principles.