Senior Director, Global Integrated Marketing & Creative Strategy
On-site · Bethesda, Maryland, United States
Job Summary
Senior Director, Marriott Bonvoy Global Portfolio & Creative Strategy leads governance and execution of the global portfolio and creative strategy for Marriott Bonvoy, shaping brand architecture, portfolio narratives, and integrated campaigns across channels, regions, and partnerships. Drives storytelling that connects brand, products, and partnerships to culture through owned, earned, paid, and shared media, coordinating with internal teams and external agencies to deliver scalable, high-impact campaigns. Responsible for multi-year marketing roadmaps, go-to-market planning, and ensuring consistency and local relevance across global initiatives, with emphasis on brand equity, consumer relevance, sponsorships, and cultural activations. Requires deep expertise in brand-led growth, cross-functional leadership across global teams, and proficiency in managing large budgets and complex programs.
Required Qualifications
- Bachelor’s degree from an accredited college or university
- Twelve or more years’ relevant professional experience leading global brand architecture, portfolio strategy, and integrated marketing, with progressive leadership responsibility across large, complex organizations
- Proven experience translating global brand strategy into clear, scalable platforms and narratives that connect brand, products, and partnerships across channels, regions, and audiences
- Demonstrated ability to lead through influence and navigate a highly matrixed, global stakeholder environment to align teams around shared strategic direction and priorities
- Extensive experience partnering with internal creative teams and external agencies to develop strategic briefs, guide creative development, and oversee integrated campaign planning, production, and execution
- Experience setting the strategic direction and governance for brand platforms, portfolio frameworks, and global guidance—ensuring consistency, flexibility, and adoption across traditional advertising, social and influencer marketing, editorial, partnerships, sponsorships, and cultural activations
- Experience leading annual planning, strategic development, consumer research, integrated marketing strategy, and performance measurement, with a strong understanding of how creative and media work together to drive business and brand impact
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