Senior Director, Engagement Strategy

Define and maintain agency engagement strategy philosophy while fostering innovation to expand omnichannel services. Collaborate with client stakeholders to guide planning and execution of integrated tactics, growing business by developing strategy roadmaps for key accounts. Frame customer behavior trends and apply learning to journeys, incorporating data resources for market research, targeting, and measurement. Mentor team members on career interests and growth, partnering with analytics, media, and marketing technology departments to ensure collaboration. Leverage AI tools to enhance work quality and bring together creativity and data to create compelling personal experiences.