Senior Director, Ecommerce Marketing
$231,849–$257,610 year
HybridSan Leandro, California, United States
San Leandro, California, United StatesHybridInternship$231,849–$257,610 yearSenior Level
InternshipSenior Level
Job Summary
Lead end-to-end Ecommerce strategy, revenue, and profit for Torani's global digital business by setting multi-year vision in collaboration with Sales and cross-functional leaders. Manage multi-million-dollar P&Ls, forecasting, and investment decisions while driving growth through personalization, SEO, audience segmentation, and MarTech optimization. Build and coach high-performing teams, develop future digital leaders, and align internal stakeholders, agency partners, and retail media networks around shared goals. Serve as the organization's center of excellence for Ecommerce, ensuring seamless execution of high-impact initiatives across DTC, marketplace, and B2B channels.
Required Qualifications
- Bachelor's degree in business, Marketing, Digital Commerce, or a related field
- Approximately 15+ years of progressive marketing and Ecommerce experience
- At least 5 years of managing an Ecommerce business
- Scaling Amazon, Marketplace, and DTC businesses
- CPG, food & beverage experience
- Successful people leader with experience building, coaching, and developing high-performing teams
- Fostering strong cross-functional partnerships
- Managing external agencies, retail media networks and strategic partners
- Proven track record of delivering revenue, profit, and growth through effective Ecommerce strategies
- Performance marketing
- SEO
- Segmentation
- Personalization
- Consumer-centric business plans
- Demonstrated success managing multi-million-dollar Ecommerce P&Ls
- Budgets
- Retail media investments
- Amazon 3PL
- 3P reseller relationships
- Brand protection initiatives
- Experience developing and executing enterprise-wide strategies
- Leading complex digital marketing initiatives
- Driving business results across multiple functions and stakeholders
- Deep knowledge of Ecommerce channels (DTC, B2C, and B2B)
- Familiarity with CRM and analytics platforms such as Salesforce, Pardot, Marketo, Google Analytics, Tableau, Shopify Plus, Salesforce Commerce Cloud, and Adobe Commerce
Desired Qualifications
- 100 years of transforming the beverage experience for customers and consumers around the globe
- Ecommerce being a strategic growth engine for the business
- Advancing towards the vision of becoming a $1 billion brand
- Being a bold, innovative leader
- Elevating digital presence
- Taking the Ecommerce business to its next stage of growth
- Making a lasting impact
- Being energized by growth, innovation, and creating memorable consumer experiences
- Excelling at building strong teams
- Fostering collaboration
- Delivering results across digital channels
- Having ideas that can shape what's next
- Being excited by the opportunity to make a real difference
- Flavoring more than just drinks – flavoring lives
- Being a Certified B Corporation committed to shared success
- Everyone playing a meaningful role
- Being empowered to grow, try new things, and help others thrive
- Setting the vision and leading the execution of bold, multi-year Ecommerce strategies
- Working in close collaboration with Sales
- Working with leaders across Marketing, IT MarTech, Finance and beyond
- Developing integrated omni-channel plans that connect digital marketing, brand marketing, and customer facing initiatives
- Defining how to continue to evolve Ecommerce across the organization
- Owning a significant growth engine for the business
- Having accountability for the end to end (E2E) experience
- Revenue, profit, and market share goals
- Balancing strategic thinking with operational excellence
- Leveraging strong P&L management
- Accurate forecasting
- Thoughtful investment decisions
- Living and breathing Ecommerce
- Turning insights into growth opportunities
- Personalization, SEO and audience segmentation
- Leveraging MarTech capabilities
- Data-driven optimization
- Creating smarter, more effective digital experiences
- Being energized by learning
- Finding new ways to win in a rapidly evolving landscape
- Identifying consumer trends
- Uncovering marketplace opportunities
- Maintaining a competitive edge
- Helping Torani become more digitally savvy
- Serving as the go-to resource and center of excellence for all things Ecommerce
- Building talent
- Developing future leaders
- Fostering an environment where curiosity, collaboration, and continuous learning is celebrated
- Elevating the digital capabilities of the entire organization
- Bringing internal teams, agency partners, brokers, and other key stakeholders together around a shared vision and common goals
- Creating alignment and driving seamless execution of high-impact initiatives
- Connecting people and ideas
- Advancing Ecommerce growth and delivering meaningful results
- Shaping environments where people are motivated, connected, and can enjoy the process
- Not just the outcomes
- Ongoing learning in Ecommerce and digital marketing
- Managing Amazon 3PL
- Managing 3P reseller relationships
- Managing brand protection initiatives
- Developing and executing enterprise-wide strategies
- Leading complex digital marketing initiatives
- Driving business results across multiple functions and stakeholders
- Deep knowledge of Ecommerce channels (DTC, B2C, and B2B)
- Familiarity with CRM and analytics platforms such as Salesforce, Pardot, Marketo, Google Analytics, Tableau, Shopify Plus, Salesforce Commerce Cloud, and Adobe Commerce
- Profit Sharing
- Annual bonus
- 401(k) company match
- Employee Stock Ownership Plan (ESOP)
- Sharing in the long-term success
- Building new skills
- Working with new technologies
- Taking on new challenges
- Working across teams
- Solving problems together
- Supporting one another through both successes and setbacks
- Company Day
- Cultural heritage celebrations
- Team lunches
- Milestone celebrations
- Unlimited Italian sodas
- Flavored lattes
- Tasting the products
- Competitive pay
- Paid time off
- Comprehensive benefits package
- Work Location: San Leandro, Hybrid, 4 days on site and 1 day work from home
- Salary Range: $231,849 - $257,610
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.