Senior Director, Digital Marketing
$192,400–$200,000 year
RemoteUnited States
Job Summary
Own and evolve Sprout's digital marketing strategy across web, paid media, and lifecycle marketing to drive pipeline, revenue, and customer growth. Lead a team across three core functions including SEO/AEO, paid search/social, and email marketing while managing significant six-figure monthly budgets with a bias for performance. Partner with Marketing Operations to build a data-driven revenue engine and serve as a strategic partner to the VP of Revenue Marketing, translating digital performance into executive narratives. Own forecasting and performance reporting for digital channels, proactively surfacing risks and scenario recommendations to stakeholders. Build a culture of experimentation through structured testing frameworks and champion attribution modeling to ensure full-funnel measurement clarity. Attract and retain top digital marketing talent while establishing a high-performing, accountable team.
Required Qualifications
- 12+ years of digital marketing experience
- significant experience in B2B SaaS or subscription-based software
- marketing or customer experience technology backgrounds
- 5+ years of people management experience
- building and scaling multi-disciplinary digital marketing teams
- Deep expertise in paid media strategy and execution
- hands-on experience managing six-figure monthly budgets across paid search, paid social, display, and programmatic channels
- Demonstrated experience owning web and organic growth strategy
- SEO
- AEO
- conversion rate optimization
- web performance
- Experience leading lifecycle and email marketing programs
- driving engagement, pipeline, and expansion across multiple customer segments
- Proven ability to own digital marketing forecasting and performance reporting
- translating channel data into executive-ready insights
- proactive recommendations
- Strong experimentation mindset
- building test-and-learn frameworks
- not one-off tests
- know how to scale what works
- Exceptional communication and executive presence
- walk a CRO through a paid media dashboard
- walk a CEO through what it means for the business
Desired Qualifications
- Experience supporting self-serve or product-led growth (PLG) motions
- conversion optimization across free trial or freemium funnels
- Familiarity with modern martech stacks
- marketing automation
- CDP
- attribution
- analytics tooling
- Background in high-growth public SaaS companies
- exposure to external reporting requirements
- investor-facing operating metrics
- Experience partnering with or managing paid media agencies
- agency transitions
- performance oversight
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