Senior Director, Digital Marketing
$200,000–$270,000 year
On-siteNew York, United States
Job Summary
Lead AvePoint's end-to-end digital presence, defining strategy for AI-driven search visibility across ChatGPT, Perplexity, and emerging LLM platforms while owning SEO, GEO, and paid media performance. Build accountability frameworks for citation monitoring and share-of-voice in AI-generated answers, then execute technical SEO, AI-assisted content workflows, and CRO programs to drive pipeline conversion. Oversee global paid media budgets with direct accountability for MQL volume and SAL rates, optimizing channel mix across AMER, EMEA, and ANZ regions. Establish an AI-powered digital org by modeling proficiency standards, deploying L5 agents, and scaling AI tools for content and reporting automation.
Required Qualifications
- 8+ years of B2B digital marketing experience
- at least 3 years in a senior leadership role owning paid media, SEO, and web
- Demonstrated expertise in AEO and GEO — tracking and optimizing for AI-generated answer surfaces
- Deep hands-on experience with GA4
- paid search/social platforms (Google Ads, LinkedIn)
- SEO tooling (Ahrefs, SEMrush)
- marketing automation (Marketo)
- Proven ability to connect digital spend to pipeline outcomes
- Experience scaling AI tooling across a team — building processes, workflows, and capability frameworks for others
- Strong analytical instincts: reading data, forming hypotheses, testing them, and shipping results
- Executive-ready communication — translating digital performance into business impact for ELT and board audiences
Desired Qualifications
- Experience in B2B SaaS, security, or data governance
- familiarity with complex, multi-stakeholder buying processes
- Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal)
- Exposure to Dynamics 365 and Marketo in a pipeline-reporting context
- Comfort operating in a global org with regional go-to-market nuance (AMER, EMEA, ANZ)
- Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing
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