Senior Director, Customer Marketing - Santa Clara, CA - Hybrid
$236,000–$295,000 year
HybridSanta Clara, California, United States
Job Summary
Lead the development, strategic direction, and day-to-day management of Gigamon's Customer Marketing and Advocacy program. Create repeatable processes to identify, nurture, and recruit customer advocates, then design initiatives like online reference programs and advisory councils to build a community of vocal champions. Partner with sales, channel sales, support, and marketing teams to develop strategic customers into public references, leveraging their stories across press, events, and collateral. Assess the need for a customer reference database, build the business case, and coach internal teams on enabling materials. Prioritize advocacy efforts based on strategic importance and potential business impact, while synthesizing survey results to facilitate organizational responses to evolving customer needs. Participate in customer meetings and reference calls to advance opportunities.
Required Qualifications
- Bachelor's degree in marketing, business, communications, or a related field
- 7–10 years of enterprise marketing experience
- Strong preference for SaaS and B2B
- Customer marketing experience
- Data-driven marketing approach
- Hands-on familiarity with Salesforce (SFDC)
- Ability to translate software capabilities and content into clear business benefits
- Experience creating and executing marketing campaigns and programs that drove measurable customer engagement, advocacy, and reference activity
- Ability to collaborate effectively with cross-functional internal teams and external customers to deliver impactful go-to-market outcomes
- Ability to engage senior customer executives through professional, persuasive written and verbal communications
- Experience working with regional or global marketing teams in a matrixed environment
- Global mindset and ability to localize or scale programs
Desired Qualifications
- Experience with Marketo
- Experience with account-based marketing (ABM)
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