Senior Director, Customer Marketing
$262,440–$291,600 year
On-siteSanta Clara, California, United States
Job Summary
Lead Cohesity's customer marketing and advocacy strategy by defining clear metrics, building high-impact storytelling programs across case studies and executive references, and scaling community initiatives to drive brand loyalty. Partner with Sales and executives to identify priority customers for speaking opportunities and strategic briefings, while designing and managing the Executive and Customer Advisory Boards from selection through engagement. Drive content excellence by translating customer outcomes into narratives for all channels and experiment with AI to personalize engagement and improve program efficiency. Lead and mentor a high-performing team, leveraging data to guide resourcing decisions and demonstrate business impact.
Required Qualifications
- 10–15+ years of customer marketing, customer advocacy, community, or related marketing experience
- preferably in a global B2B technology environment
- Strong executive presence
- ability to operate as a trusted partner to senior leaders, customers, and cross-functional stakeholders
- proven ability to be both strategic and resourceful
- setting a clear vision
- building scalable programs
- executing with urgency in a fast-paced environment
- passion for exceptional writing, storytelling, and visual communications
- strong understanding of how to make customer stories resonate across audiences and channels
- experience using AI tools to enhance productivity, streamline workflows, personalize engagement, support decision-making, and improve the speed and quality of marketing outputs
- Strong analytical skills
- experience defining KPIs
- measuring program effectiveness
- using data to optimize customer advocacy, references, reviews, community, and storytelling programs
- Meticulous attention to detail
- ability to manage numerous projects and work streams end-to-end
- Experience building, mentoring, and coaching high-performing teams
- keen sense of purpose
- commitment to employee development
Desired Qualifications
- Experience in enterprise technology
- cybersecurity
- data security
- data management
- cloud
- SaaS
- other complex B2B environments
- Hands-on experience with customer advocacy platforms
- customer review programs
- community platforms
- reference management systems
- marketing automation tools
- Experience building or deploying AI-enabled workflows
- bots
- automation
- insight-generation tools
- to improve customer marketing operations
- BS/BA preferred
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