Senior Director, Creator Strategy & Viral Marketing - AWAL
$120,000–$130,000 year
On-siteLos Angeles, California, United States
Job Summary
Lead influencer and creator strategy across AWAL's roster, building a scalable network of relationships with influencers, agencies, and managers to deliver high-impact campaigns. Act as the internal creator marketing and niche community expert, driving thought leadership and tracking fast-moving digital trends to ensure continuous relevance for artists. Drive campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency and ROI while overseeing the Viral Content team's daily operations. Deliver weekly trend analysis and innovative content strategies that keep music at the epicenter of Gen Z conversations, establishing internal processes to scale top-performing content and maximize streaming metrics. Collaborate with Audience Development to conceptualize and execute multi-platform initiatives that translate big-picture concepts into scalable audience acquisition.
Required Qualifications
- 6+ years of experience in influencer or creator marketing within the music or entertainment industry
- Passionate about music with an expert understanding of pop culture, digital trends, and fan behavior
- Experience leading teams and managing junior team members
- Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers
- Experience executing end-to-end creator marketing campaigns, from sourcing and briefing to tracking, reporting, and analysis
- Strategic thinker with a deep understanding of digital platform algorithms and niche online communities
- Expert at translating fast-moving internet trends and fan behavior into high-impact short-form content strategies
- Excellent organizational skills with the ability to manage multiple complex campaigns simultaneously in a fast-paced environment
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