Senior Director, Creative
$170,000–$200,000 year
HybridWestminster, Colorado, United States
Job Summary
Drive holistic creative and narrative development for REP, defining and stewarding the global brand identity system across all channels and markets. Lead an in-house team of designers, copywriters, and video producers while managing external agencies to execute end-to-end campaigns, product launches, and seasonal storytelling. Serve as the final creative authority on all brand-facing output, ensuring visual and verbal consistency between equipment, apparel, and supplements. Partner with Marketing, Product, and International teams to align creative strategy with go-to-market plans and business objectives. This role operates within a hybrid environment with a minimum of three days in the office, offering a competitive base salary of $170,000–$200,000 plus bonus potential.
Required Qualifications
- 12+ years of progressive creative leadership experience
- Meaningful time at a fitness, sporting goods, or lifestyle consumer brand
- Experience in a digital-first creative capacity
- Proven track record of building or transforming a brand's creative identity and output
- Experience across both growth-stage and more established organizations
- Experience leading and developing in-house creative teams of 5+ people
- Strong point of view on team structure, creative process, and culture
- A portfolio demonstrating range across brand identity, campaign work, digital content, and performance creative
- Deep craft in visual design and art direction
- Strong copywriting instincts
- Understanding of the relationship between words and images
- Experience with performance marketing creative
- Understanding that brand and conversion are complementary, not competing
- Familiarity with the tools and platforms of modern creative production (Adobe Creative Suite, Figma, project management tools, DAM systems, etc.)
- Deep knowledge in how to win in the modern digital ecosystem
- Demonstrable experience with global consumer brands
- Decisive creative leader with strong aesthetic POV
- Makes confident, well-reasoned creative calls
- Can clearly articulate and defend creative calls to senior stakeholders
- Can sell a creative vision to a skeptical executive
- Can inspire a junior designer in the same conversation
- Bridges creative and business language fluently
- Operates with accountability, clarity, and urgency
- Owns outcomes decisively
- Drives teams forward with focus and speed
- Ability to competently perform all the essential duties of the position
- Demonstrated commitment to effective customer service delivery
- Ability to work productively as a member of a team or work group
- Minimum of three days in the office
- Bachelor's degree (B. A.) from four-year college or university
Desired Qualifications
- Bachelor's degree (B. A.) from four-year college or university preferred
- Proven track record of building or transforming a brand's creative identity and output — ideally across both growth-stage and more established organizations
- Passion for strength culture and the REP brand
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