Senior Director Brand Strategy
On-siteCarmel, Indiana, United States
Job Summary
Develop multi-year strategic portfolio growth plans and drive annual planning from brand reviews to FY budget forecasts. Ensure flawless in-market execution of marketing tactics across Office, Retail, Club, and Away from Home channels while tracking performance to course correct and evaluate ROI. Partner with sales, R&D, and finance to launch new product innovations and expand distribution for Peel & Pour branded pods. Lead media planning, manage the annual marketing budget, and prepare persuasive presentations to senior leadership. Conduct in-depth market analysis to identify business drivers and accelerate growth through data-driven recommendations.
Required Qualifications
- BS/BA in business, marketing or related discipline
- Greater than 5 years of previous CPG experience
- Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis
- Occasional business travel required for two times annual sales meetings as well as Customer sales calls and Consumer research
Desired Qualifications
- MBA preferred
- Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners.
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