Senior Director, Brand Marketing NORAM
$200,000–$230,000 year
On-siteCambridge, Massachusetts, United States or Cambridge, England, United Kingdom
Job Summary
Define and lead a full-funnel, audience-first brand strategy across NORAM, balancing short-term performance with long-term brand building. Shape KAYAK's cultural presence with a modern, differentiated voice by localizing global positioning and messaging for regional resonance. Execute integrated, cross-channel campaigns spanning TV, online video, OOH, audio, and social while partnering with creative teams to deliver dual-track storytelling and conversion. Own the NORAM brand budget and investment strategy, optimizing media priorities through intent-driven planning, experiments, and incrementality testing. Mentor brand leaders to foster a scalable execution engine that drives growth in direct traffic and branded search volume. Work from the Cambridge, MA office three days per week.
Required Qualifications
- 12+ years of experience in brand marketing
- significant leadership experience across North America
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- Experience developing of integrated campaigns across online and offline channels
- Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
- The ability to balance creative ambition with commercial objectives
- Experience managing and developing teams and collaborating across functions and influencing at senior levels
- This role will be required to work from our Cambridge, MA office 3 days per week
Desired Qualifications
- Experience in consumer tech, travel, or digital marketplace businesses
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