Senior Director, Brand Marketing NORAM
$200,000–$230,000 year
RemoteUnited States or Norwalk, California, United States
Job Summary
Define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building. Shape KAYAK's cultural presence with locally relevant messaging and execute integrated campaigns spanning TV, OOH, social, and owned channels. Partner with creative and product teams to optimize media priorities, allocate budget, and run experiments proving impact through intent-driven planning. Mentor brand leaders while driving growth in direct traffic and branded search volume. Report to the SVP, Brand Marketing, working from the Norwalk, CT office three days per week.
Required Qualifications
- 12+ years of experience in brand marketing
- significant leadership experience across North America
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- Experience developing of integrated campaigns across online and offline channels
- Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
- The ability to balance creative ambition with commercial objectives
- Experience managing and developing teams
- collaborating across functions
- influencing at senior levels
- This role will be required to work from our Norwalk, CT office 3 days per week
Desired Qualifications
- Experience in consumer tech, travel, or digital marketplace businesses
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