Senior Director, Brand Marketing NORAM
$190,000–$220,000 year
RemoteUnited States or Coral Gables, Florida, United States
Job Summary
Define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building. Shape KAYAK's regional voice to ensure cultural relevance while localizing global positioning for markets including momondo and Cheapflights. Lead integrated cross-channel campaigns across TV, online video, OOH, audio, and social, partnering with creative and product teams to optimize media priorities and budget allocation. Run experiments, media-mix modeling, and incrementality testing to prove impact on direct traffic and branded search volume. Mentor brand leaders to foster a scalable, high-performing team aligned with commercial objectives. This role reports to the SVP, Brand Marketing, and requires working from the Coral Gables, FL office three days per week.
Required Qualifications
- 12+ years of experience in brand marketing
- significant leadership experience across North America
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- Experience developing of integrated campaigns across online and offline channels
- Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
- The ability to balance creative ambition with commercial objectives
- Experience managing and developing teams and collaborating across functions and influencing at senior levels
- This role will be required to work from our Coral Gables, FL office 3 days per week
Desired Qualifications
- Experience in consumer tech, travel, or digital marketplace businesses
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