Senior Director, Brand Marketing - Anytime Fitness
$185,000–$200,000 year
HybridWoodbury, Minnesota, United States
Job Summary
Lead the development and execution of growth strategies to accelerate member acquisition, improve consumer experience, and strengthen the Anytime Fitness brand. Translate business priorities into actionable strategies covering product positioning, pricing architecture, digital acquisition, and messaging while evaluating consumer trends and competitive activity. Partner with Operations, Analytics, Product, and international stakeholders to solve commercial challenges, drive cross-functional initiatives from concept through implementation, and develop scalable frameworks for global franchisees. Monitor performance metrics to refine strategies and ensure marketing investments align with measurable business objectives for sustainable growth.
Required Qualifications
- 10+ years of progressive experience leading growth through marketing, brand strategy, commercial strategy, product marketing, consulting, or general management within a consumer-facing business
- Proven track record of driving measurable business growth through marketing and commercial strategy
- Experience developing marketing strategies that influence business performance beyond traditional communications
- Strong understanding of customer acquisition, conversion, consumer experience, brand strategy, and commercial marketing
- Demonstrated success leading cross-functional initiatives in a matrixed organization
- Exceptional strategic thinking, analytical, communication, and influencing skills
- Comfortable operating at both strategic and hands-on levels
Desired Qualifications
- Experience in franchise, membership, retail, hospitality, or other distributed business models
- Experience in fitness, health, wellness, or lifestyle brands
- MBA or equivalent business strategy experience
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