Senior Director, Brand Experience & Engagement
$226,100–$282,625 year
HybridWaltham, Massachusetts, United States
Job Summary
Lead the go-to-market engagement strategy and brand experience activation for obexelimab, defining how the brand reaches and engages audiences across marketing, field, digital, and patient services as a connected commercial system. Design the customer engagement model and journey architecture from pre-launch market development through commercialization, co-developing brand positioning with the Senior Brand Director to ensure a consistent, compelling experience across every channel and touchpoint. Align field, marketing, and patient-services engagement into a single orchestrated plan while leading digital execution, including website experiences, CRM journeys, and congress digital extensions. Contribute to the launch leadership team to inform forecasting assumptions and turn commercial strategy into integrated brand experience and content activation plans. Establish operating models that operationalize AI, automation, and modular-content approaches to accelerate execution at scale. Manage the marketing budget for the brand experience portfolio, allocating investment against highest-impact opportunities and reporting on return.
Required Qualifications
- Bachelor's degree in marketing, communications, life sciences, business or a related field
- 8+ years of pharmaceutical, biotechnology or healthcare agency experience with a strong focus on brand marketing, digital engagement, content strategy and/or brand communications
- Demonstrated experience building and executing integrated, multi-channel marketing strategies across digital media, CRM, social, search, web, content and analytics
- Experience leading brand strategy and execution across digital marketing, paid/owned/earned media, content strategy and external communications in a pharmaceutical or specialty healthcare setting
- Strong understanding of pharmaceutical launch planning, MLR review processes and compliant external engagement
- Experience translating complex clinical, scientific or disease-state information into clear, compelling, audience-appropriate content
- Proven ability to lead agencies and cross-functional partners through high-quality strategy, content development and execution
- Excellent written and verbal communication skills, with strong editorial judgment and attention to message consistency
- Ability to manage multiple high-priority projects simultaneously while operating with urgency, flexibility and accountability
- Ability to travel up to approximately 20%, including agency meetings, internal team meetings, medical or advocacy conferences, congresses and launch-related engagements
Desired Qualifications
- advanced degree
- Experience in immunology, inflammation, rare disease and/or specialty pharmaceutical markets
- Deep expertise in digital marketing, brand communications and content strategy, with a strong interest in applying these capabilities in a specialty pharmaceutical launch setting
- Experience supporting patient/caregiver education, disease awareness, DTC/DTP, advocacy engagement or patient support communications
- Experience with modular content strategy, Veeva Vault PromoMats or equivalent content platforms
- Experience with AI-informed insights, content planning, experimentation or digital optimization approaches
- Prior experience in a commercial-stage biotech, specialty pharma company or highly integrated healthcare agency setting
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