Senior Director Brand Design
HybridAmsterdam, North Holland, The Netherlands
Job Summary
Define and evolve Philips' global visual identity, ensuring it reflects brand strategy and business priorities across markets and touchpoints. Shape identity principles and standards to drive distinctiveness and emotional resonance, while providing creative direction on high-impact work, executive communications, and major corporate initiatives. Lead a high-performing, AI-powered global design team of approximately 12 people, fostering a culture of collaboration and innovation. Partner with senior stakeholders across Communications, Business, and Regional Marketing to align visual identity with business strategy, and manage relationships with external creative agencies and partners. Oversee budgets, resources, and operating rhythms to ensure delivery discipline on global brand identity initiatives.
Required Qualifications
- Bachelor's/ Master's Degree in Business Administration, Communications, Liberal Arts, Marketing, Brand Management or equivalent
- 12-15+ years of experience in brand design, visual identity or creative leadership, within a complex enterprise brand or a top-tier creative agency
- A strong portfolio demonstrating world-class brand identity work and leadership of large-scale visual identity programs
- Proven experience shaping global brand expression across multiple businesses, regions, channels and customer touchpoints
- Led global, multidisciplinary teams and successfully managed senior external agency and partner relationships
- Strong creative leadership with deep expertise in brand identity, storytelling, typography, layout, visual language and end-to-end brand experience, with a track record of raising creative standards across touchpoints
- The ability to communicate with clarity and confidence at executive level, turn ambiguity into direction and complex ideas into compelling narrative; combined with strong creative vision to influence across a complex organization
- Practical AI-proficiency, strong curiosity about emerging creative technologies and comfortable defining responsible ways of working for design teams
- An enterprise mindset, balancing one-brand thinking with the needs of businesses and markets
- Experience leading and developing global, multidisciplinary teams, with the ability to create common goals, clear standards and a collaborative team culture
- Strong experience managing senior external agency, design partner and specialist supplier relationships
- A strategic mindset combined with practical operating discipline, including experience managing budgets, resources, priorities and delivery across multiple workstreams
- This is an office-based role, which means working in-person at least 3 days per week
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