Senior Director Brand Collaboration, Cultural Strategy & Press
On-siteRichardson, Texas, United States
Job Summary
Develop and execute brand collaboration strategies to identify and manage high-impact co-brand and partnership opportunities. Own the global cultural calendar to ensure visibility during key moments like award seasons, sports events, and fashion weeks. Integrate PR and influencer relations into a single relationship-led function to seed products with culturally relevant tastemakers. Direct global brand outreach and earned media strategies across modernized channels, including podcasts, newsletters, and creator press. Scout innovation trends to integrate external intelligence into upcoming campaigns and connect earned media metrics to business outcomes like sales and brand health. Collaborate with marketing teams to develop integrated advertising, promotion, and brand plans worldwide.
Required Qualifications
- 8+ years of experience in PR and brand partnerships within an agency or corporate environment
- Exceptional media relationships
- Deep understanding of both social media channels and traditional press
- Proven ability to lead and develop high-performing teams with a focus on collaboration
- Demonstrated success in managing agencies and external partners
- Commercial fluency with the ability to tie PR and collaboration activity to tangible business outcomes
- Strong negotiation skills
- Ability to communicate effectively at all organizational levels
Desired Qualifications
- Luxury fashion, watch or jewelry experience preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.