Senior Director, Amazon Measurements & Insights Analyst
$94,000–$172,000 year
Hybrid · New York City, New York, United States
Job Summary
Senior Director, Amazon Measurements & Insights Analyst leads and collaborates on Amazon measurement across buy-side commerce media, owning measurement strategy for Sponsored Ads, Amazon DSP, and AMC. Partners with VP of Commerce Media and cross-functional teams to embed Amazon measurement into planning and activation workflows, translate complex analytics into activation-ready guidance, and develop playbooks and best-practice documentation. Requires deep Amazon Ads expertise, strong analytics tooling (AMC, SQL-based queries, data visualization), and demonstrated cross-functional partnership to drive sales growth, share, new-to-brand, customer acquisition, and incrementality. Location is New York with a hybrid in-office/remote arrangement; role aligns with Dentsu hub offices and potential remote work depending on business needs.
Required Qualifications
- 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise
- Hands-on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement
- Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)
- Familiarity with data visualization tools (e.g., Tableau, PowerBI) for client-ready reporting
- Working knowledge of AMC APIs, data ingestion, and measurement data pipelines
- Experience supporting or enabling buy-side platforms such as Pacvue, Skai, or Amazon native reporting tools
- Proven ability to partner cross-functionally with activation, marketing effectiveness, and technology teams
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