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LumanityPosted 3 weeks ago

Senior Digital Strategist

On-siteEdinburgh, Scotland, United Kingdom

Full TimeSenior LevelLarge

Job Summary

Conduct strategic conversations with clients from inception through to measuring the impact of digital experiences. Connect brand, campaign, and customer experience strategy with analytics, research, and digital performance to help clients make better decisions across websites, CRM, and connected journeys. Use evidence to influence strategy, challenge assumptions, and uncover opportunities that drive meaningful commercial results by developing digital measurement frameworks and performance strategies. Work alongside UX, creative, technology, and client teams to translate complex data into clear commercial recommendations.

Required Qualifications

  • Strong experience in digital strategy, analytics, customer experience or digital consultancy
  • The ability to translate complex data into clear commercial recommendations
  • Experience developing digital measurement frameworks and performance strategies
  • Confidence working alongside UX, creative, technology and client teams
  • Curiosity about AI, emerging technology and the future of digital strategy

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