Senior Digital Strategist, Contract
$187,200–$291,200 year
RemoteUnited States
Job Summary
Collaborate with design, development, and UX teams to define project scope, strategy, and best practices for enterprise B2B websites. Champion lead generation, information architecture, and conversion optimization while ensuring analytics data informs strategy and reduces risk. Lead discovery engagements, conduct competitive analysis, and define KPIs to align website initiatives with client business goals. Serve as the strategic advisor between clients and internal teams, presenting research findings and defending recommendations using data and industry standards. Facilitate workshops to produce actionable outcomes and evolve agency methodologies for digital strategy delivery. Support business development through pitches and strategic presentations.
Required Qualifications
- Bachelor's degree or equivalent experience
- 5+ years of experience in digital strategy, web strategy, digital marketing, or related disciplines
- experience leading enterprise website initiatives
- agency experience
- Demonstrated expertise in enterprise B2B websites
- digital strategy
- user experience
- conversion optimization
- Strong understanding of UX principles
- information architecture
- content strategy
- SEO
- analytics
- lead generation
- Experience developing strategic recommendations based on qualitative research, analytics, and business objectives
- Ability to influence cross-functional teams and align stakeholders around strategic direction
- Excellent presentation, facilitation, and executive communication skills
- Proven ability to build strong client relationships and earn trusted advisor status
- Strong organizational skills with the ability to prioritize multiple engagements simultaneously
- Exceptional analytical thinking, attention to detail, and problem-solving abilities
- Excellent written and verbal communication skills
- Experience with GA4, Looker Studio, Hotjar/Microsoft Clarity, Semrush, or similar analytics tools
- Understanding of AI search visibility, LLM optimization, and modern SEO
- Experience facilitating stakeholder workshops and discovery sessions
- Familiarity with CMS platforms (Contentful, Sitecore, Optimizely, WordPress, etc.)
- Understanding of accessibility (WCAG) and enterprise governance
- Ability to translate business goals into measurable website KPIs
Desired Qualifications
- experience leading enterprise website initiatives (agency experience preferred)
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