Senior Digital PR & Social Executive
Remote · United Kingdom
Job Summary
Senior Digital PR & Social Executive role at National Accident Law combining Digital PR, SEO and social amplification to drive search visibility, authoritative links, brand mentions and AI citations. 70% Digital PR, 20% social amplification, 10% strategy. You’ll work with the Head of SEO & CRO to build authority, relevance and discoverability, and you’ll collaborate with external agencies, media, bloggers and influencers to create high-quality coverage and scalable processes. The role supports remote work with monthly travel to meet with agency partners or visit offices in the UK (Kettering, London, Manchester). Responsibilities include planning and executing campaigns, building media relationships, turning assets into social content, leveraging YouTube for search and discovery, developing distribution frameworks, measuring impact on organic traffic and rankings, and aligning PR with business goals. Requirements include 1-3 years’ Digital PR experience, strong SEO fundamentals, high-quality outreach, agency management, and a track record of delivering commercial outcomes. Skills emphasized include strategic thinking, relationship-building, data-driven storytelling, cross-functional collaboration, and proficiency with key tools (SEMrush, Ahrefs, Google Trends, GSC, Meta, YouTube, TikTok, LinkedIn, Canva). The role offers a competitive salary, generous leave, pension, healthcare, CPD opportunities, and a diverse, inclusive culture, with applicants encouraged from all backgrounds.
Required Qualifications
- 1-3 years’ experience in Digital PR with proven results
- Solid understanding of SEO fundamentals (link building, search intent, content relevance)
- Experience securing high-authority coverage and links
- Ability to connect PR activity to commercial outcomes, not just coverage
- Experience working with agencies and managing external partners
- Experience in a B2C environment (ideally within regulated or competitive industries such as legal or finance)
- Social media experience is a nice to have, but not essential
- Strong outreach and relationship-building skills
- Strategic mindset with a focus on performance and outcomes
- Experience with tools such as SEMrush, Ahrefs, Google Trends, GSC, Meta, YouTube, TikTok, LinkedIn, Canva
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