Senior Digital Marketing Strategist
$90,000–$105,000 year
RemoteUnited States
Job Summary
Develop and execute digital marketing strategies aligned with SGS EHS business objectives, creating customer-centric journeys that drive awareness, engagement, and conversion. Lead SEO initiatives including technical optimization, keyword research, and performance tracking while managing paid search, display, retargeting, and social media campaigns. Collaborate with sales teams to improve lead quality and pipeline conversion, leveraging marketing automation platforms and CRM systems to enhance campaign performance. Analyze defined metrics such as traffic, engagement, and conversion rates to evaluate success and return on investment, creating dashboards to communicate effectiveness to the business. Partner with technical experts to develop educational content supporting webinars and digital events.
Required Qualifications
- 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy
- Exceptional leadership, project management, and communication skills
- Advanced English language skills
- Reasoning, math, and budget planning skills
- Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.)
- Intermediate level with B2B Marketing Models
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of regional customer behaviors and local market trends
Desired Qualifications
- Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred
- Bachelor's degree in Marketing or Business
- Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes
- Experience working with remote and/or distributed teams is a plus
- Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms
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