Senior Digital Marketing Specialist
$100,000–$130,000 year
On-site · Los Angeles, California, United States
Job Summary
The Senior Digital Marketing Specialist will lead the execution and optimization of digital marketing strategies to enhance brand awareness, facilitate client acquisition, and drive asset growth. Responsibilities include developing and executing integrated campaigns across various channels, managing the distribution of investment insights and thought leadership content, leading paid digital marketing efforts, and ensuring compliance with regulatory requirements. The role requires 7–10+ years of experience in digital marketing, preferably in financial services, alongside strong analytical skills and expertise in digital channels.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7–10+ years of digital marketing experience
- Proven expertise in digital channels including paid media, SEO, email marketing, websites, and analytics
- Strong understanding of marketing in a regulated environment
- Advanced analytical skills
- Excellent writing, communication, and stakeholder management skills
Desired Qualifications
- Experience marketing professional services or financial products
- Familiarity with SEC/FINRA advertising and communications guidelines
- Experience with CRM and marketing automation platforms
- Ability to balance strategic leadership with hands-on execution
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