Senior Digital Marketing Specialist
$100,000–$130,000 year
On-site · Los Angeles, California, United States
Job Summary
Join Kayne Anderson Rudnick Investment Management as a Senior Digital Marketing Specialist responsible for leading digital marketing strategy execution and optimization. Key responsibilities include developing integrated digital marketing campaigns, managing content distribution and performance marketing efforts, and ensuring compliance with regulatory requirements. The ideal candidate will have 7-10+ years of experience in digital marketing, preferably in financial services, with expertise in areas such as SEO, paid media, and analytics. A Bachelor's degree in a related field is required, along with advanced analytical skills and the ability to translate insights into actionable strategies.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7–10+ years of digital marketing experience, preferably within financial services, investment management, wealth advisory, or professional services
- Proven expertise in digital channels including paid media, SEO, email marketing, websites, and analytics
- Strong understanding of marketing in a regulated environment
- Advanced analytical skills with the ability to translate data into actionable insights
- Excellent writing, communication, and stakeholder management skills
Desired Qualifications
- Preferred experience marketing to high-net-worth individuals
- Familiarity with SEC/FINRA advertising and communications guidelines
- Experience with CRM and marketing automation platforms including Salesforce CRM, Salesforce Marketing Cloud, Seismic, and Yext
- Ability to balance strategic leadership with hands-on execution
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