Senior Digital Marketing Specialist
On-siteLewisville, Texas, United States
Job Summary
Monitor and analyze performance across all digital marketing channels to identify opportunities that increase engagement, conversion, and customer retention. Partner with Creative, Merchandising, and Product teams to coordinate product launches, ensure accurate asset publishing, and manage homepage updates for a best-in-class luxury shopping experience. Lead website optimization initiatives through A/B testing and conversion rate optimization, while building reports and dashboards that communicate digital performance and support business decisions. Identify opportunities to leverage AI and automation to streamline workflows and improve business results.
Required Qualifications
- 5+ years of experience in digital marketing, e-commerce, or digital merchandising
- Strong analytical skills with experience using data to drive marketing and business decisions
- GA4 Certified
- Experience with Google Analytics 4, Google Search Console, CMS platforms, and ecommerce technologies
- Experience with website merchandising, conversion rate optimization, and A/B testing
- Advanced Excel skills and experience with reporting platforms such as Looker Studio, Tableau, Power BI, or Databox
- Strong project management, communication, and organizational skills
Desired Qualifications
- Passion for design, luxury brands, and delivering exceptional customer experiences
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