Senior Digital Marketing & Performance Specialist
$10,400,000–$10,400,000 year
HybridPetaling Jaya, Selangor, Malaysia
Job Summary
Develop and execute comprehensive digital marketing strategies aligned with business goals while leading and mentoring a team of four to five specialists. Oversee and optimize campaigns across SEO, PPC, social media, email, and content channels, conducting in-depth market and competitor analysis to identify growth opportunities. Monitor key performance indicators, manage digital marketing budgets, and collaborate with cross-functional teams to ensure seamless integration of efforts. Communicate with clients and stakeholders to articulate project requirements and ensure campaigns meet expectations. This full-time hybrid role involves three days in the office and two days from home in Damansara Perdana.
Required Qualifications
- 3-5 years of extensive experience in digital marketing
- proven track record in leading successful campaigns and teams
- ability to work independently
- proactive in problem solving
- ability to collaborate with relevant stakeholders and clients
- minimum of a Bachelor's Degree
- experience managing campaigns for B2B and B2C clients
- Deep knowledge and expertise in all aspects of digital marketing, including SEO, PPC, social media, email marketing, content marketing, and emerging trends
- Strategic Planning and Vision
- Leadership and Team Management
- Market and Competitor Analysis
- Data-Driven Decision-Making
- Cross-functional Collaboration
- Budget Management
- Strategic Thinking and Innovation
- Presentation and Storytelling
- Digital Marketing Tools Proficiency (Google Search Ads, Google Tag Manager, Google PMAX, Facebook Advertising, Instagram Advertising, TikTok Advertising, Email Marketing)
- Web Analytics skills, including experience with Google Analytics
- 3 days work from office and 2 days work from home per week
Desired Qualifications
- Familiarity with HTML, CSS and JS
- Business Studies / Business Administration / Business Management
- Accounting, Economics & Finance
- Digital Marketing / Marketing
- Branding & Advertising
- Information Technology
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