Senior Digital Marketing Manager
RemoteUnited States
Job Summary
Own the front-end development of web presence across three domain properties using Webflow, building reusable components and maintaining accessibility standards. Lead conversion rate optimization by developing testing hypotheses, executing A/B experiments, and translating insights into roadmap priorities. Establish governance for design systems, analytics implementation, and SEO best practices while developing organic search strategies including technical SEO and Answer Engine Optimization. Partner with cross-functional teams to prioritize web initiatives and own reporting across the portfolio using GA4 and Google Search Console data. Requires 7+ years in digital marketing with hands-on Webflow and front-end development skills.
Required Qualifications
- 7+ years of experience in digital marketing, web management, or a related field with demonstrated ownership of SEO, CRO, or front-end web programs
- Hands-on experience with Webflow, including page creation, CMS management, and site configuration
- Strong expertise in technical and on-page SEO, with experience driving organic growth
- Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions
- Functional front-end development skills, including HTML, CSS, and JavaScript, with the ability to troubleshoot and collaborate effectively with developers
- Strong analytical skills with experience using GA4, Google Search Console, and Core Web Vitals metrics to drive optimization decisions
- Excellent communication and stakeholder management skills, with the ability to translate technical work into business outcomes
Desired Qualifications
- Experience with AEO and structured data for AI-powered search is a plus
- Experience managing multi-domain or multi-brand web environments is preferred
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