Senior Digital Marketing Manager
$85,000–$100,000 year
On-siteMiami, Florida, United States
Miami, Florida, United StatesOn-siteFull Time$85,000–$100,000 yearSenior LevelBachelors Degree
Full TimeSenior LevelBachelors Degree
Job Summary
Senior Digital Marketing Manager at UniVista Insurance responsible for defining enterprise digital marketing strategy across all channels, building the digital roadmap, establishing channel standards and governance, and owning performance across SEO, SEM, paid social, email marketing, and marketing automation. The role leads performance intelligence through dashboards, attribution, and testing, translates data into strategic recommendations, and partners with marketing leadership, operations, and technology to ensure regulatory alignment and cross-functional collaboration.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, or related field
- Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)
- Deep expertise in at least one major digital channel or platform
- Proven track record of improving digital performance and driving measurable results
- Strong analytical skills with ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills
- Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)
- Ability to think strategically while managing tactical details
- Strong project management and cross-functional collaboration skills
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