Senior Digital Marketing Manager
$45,000–$47,000 year
HybridLondon, England, United Kingdom
Job Summary
Lead digital marketing communications for Missing People, developing integrated strategies that align with organizational goals to grow brand awareness and drive audience engagement across web, social media, email, and paid channels. Manage website operations, SEO, and content programs while collaborating with external agencies on innovative campaigns to optimize conversion and improve the customer experience. Deliver analytical reports to support teams in interpreting audience insights and testing new initiatives. This role involves leading internal colleagues and external stakeholders to execute digital growth plans for children, young people, and families affected by missing persons cases.
Required Qualifications
- Significant experience of managing and leading digital growth, such as retention and acquisition, working across a range of digital disciplines e.g. web, mobile, social media, email campaigns, SEO, Paid Ads
- Significant experience of management of websites, SEO and content programmes
- Experience of developing marketing strategies, plans and budget setting and management
- Experience of confidently and collaboratively managing a range of internal colleagues and external contacts and stakeholders
- Experience of line management
- Developing effective customer journeys and optimisation of key marketing channels to increase conversion and improve customer experience
- Managing social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube) and developing engaging content
- Ability to develop and drive forward new projects and initiatives, taking the lead and/or working collaboratively with colleagues and other stakeholders
- Exceptional ability to create and tailor content to different audiences and platforms with an understanding of optimising content
- Excellent analytical skills to allow test and learn approach and ability to interpret and apply analytics and audience insight
- Legal right to work in the UK
- Hybrid working arrangement (offices based in London with high degree of flexibility)
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