Senior Digital Marketing Manager - CTV & Programmatic (m/w/d)
HybridBerlin, State of Berlin, Germany
Job Summary
Manage end-to-end campaign execution across digital activations including VOD, online video, display, and paid social. Develop media plans, forecasts, and strategies in collaboration with internal Growth and Media Buying teams. Lead planning, set-up, optimization, and reporting for client campaigns while presenting data-driven recommendations to clients. Stay ahead of industry trends by testing new tools and partners. Requires 4+ years of digital marketing experience with hands-on programmatic and direct buying expertise, proficiency in major DSPs like The Trade Desk or DV360, and strong analytical skills using Excel and visualization tools. Flexible hybrid work model with unlimited vacation days.
Required Qualifications
- Hands-on experience with programmatic and direct/IO buying
- 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, or digital-first brand/start-up
- +2 years of hands-on experience in Programmatic and Direct buying campaigns
- Experience with CTV/OTT/VOD campaigns: main players, how to buy, KPIs, etc.
- Hands-on experience with at least one major DSP: The Trade Desk, DV360 or Amazon DSP
- Extensive experience in media planning and executing campaigns first-hand across multiple channels
- Data driven with analytical skills, confident with Excel and visualization tools like Lookerstudio
- Strong client facing and presentation skills
- Understanding attribution and tracking methods, including campaign measurement tools and limitations
Desired Qualifications
- English, German
- Any additional language
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