(Senior) Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic (m/f/d)
RemoteUnited States
Job Summary
Own the campaign lifecycle for CTV/OTT, OLV, and Display activations with premium US publishers and platforms including Fox/Tubi, Disney+/Hulu, Amazon Prime Video, and Samsung. Manage direct/IO deals end to end, handling publisher negotiations, insertion orders, campaign setup, delivery monitoring, optimization, and reporting. Negotiate PMP and PG deals with publishers and SSPs, activating them through DSPs like The Trade Desk and Amazon DSP. Collaborate with internal teams to develop strategies, media plans, and forecasts with a focus on peak season planning. Communicate strategies, report data, and recommendations to clients while staying ahead of industry trends by testing new tools and partners in the US CTV landscape. Work remotely with flexible hours, unlimited vacation, and full health benefits.
Required Qualifications
- Proven hands-on experience across direct, IO, and programmatic channels
- English language proficiency
- 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, publisher or digital-first brand/start-up
- 2+ years of hands-on experience with direct/IO buying in the US market, including negotiating and managing publisher deals, and solid knowledge of IO, PG and PMP buying methods
- Strong experience with CTV/OTT campaigns and the main US players: how to buy, KPIs, different ad formats, benchmarks, and reporting
- Familiarity with performance CTV platforms, and hands-on experience with at least one major DSP (The Trade Desk, DV360 or Amazon DSP)
- Extensive experience in media planning and executing campaigns first-hand across multiple channels, including high-volume peak season campaigns
- Data driven with analytical skills, confident with Excel and visualization tools like Google Data Studio
- Ability to work independently, taking ownership of campaigns and deliverables with minimal supervision, while proactively troubleshooting issues and driving solutions
- Strong client facing and presentation skills
- Understanding of attribution and tracking methods in the CTV/OTT space, including campaign measurement tools and their limitations
Desired Qualifications
- Any additional language (bonus)
- Experience with Display placements in the CTV environment (e.g. homescreen ads, pause ads, rotator ads)
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.