Senior Digital Marketing Manager

Develop, own, and execute the hotel's annual digital marketing strategy aligned with commercial targets and the property's Ambitious Goals framework; lead digital agency partnerships and optimize paid media investments across Google, Meta, and emerging platforms; drive SEO, GEO, content strategy, and website optimization to maximize visibility; manage CRM and email marketing programmes to increase guest engagement, loyalty, and guest lifetime value; monitor and analyze marketing performance with GA4 and other analytics tools; uphold Mövenpick brand standards across all marketing communications and assets; oversee content creation, photography, videography, social media strategy, and creative output to strengthen the property's brand presence; lead marketing initiatives for the resort’s restaurants, bars, wellness facilities, and spa experiences to drive awareness and revenue; provide strategic direction for PR, media relations, and influencer partnerships; collaborate with the General Manager, Director of Sales & Marketing, Revenue Management, and Accor regional teams to align marketing investment with business objectives and direct booking growth; track KPIs including website traffic, organic growth, ROAS, direct bookings, CRM performance, social engagement, and online reputation; monitor market trends and emerging digital innovations to identify growth opportunities.