Senior Digital Marketing Executive (Financial Education)
$9,360,000–$12,480,000 year
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Develop and execute creative marketing ideas including paid digital strategies across Facebook, Instagram, Google, and YouTube channels. Customize messages to resonate with the target audience in Malaysia while crafting compelling content for organic and paid ads, landing pages, and email campaigns. Manage campaign performance, budgets, and A/B testing to maximize return on marketing dollars, supported by market research and analysis of customer insights from Zoom chats. Explore new marketing trends and platforms to drive customer engagement and revenue growth. This role sits within a global fintech education organization impacting over a million people annually, expanding its presence in Malaysia through innovative digital campaigns.
Required Qualifications
- Diploma or Degree holder
- Minimum 3 years of hands-on performance marketing experience
- Meta Ads
- Google Ads
- ClickFunnels
- HubSpot CMS
- Email Marketing
- Self-motivated and proactive problem solver with excellent leadership skills
- Strong analytical mindset with a passion for data-driven marketing, testing, and optimization
- A creative eye for design and what makes ads pop and content interesting
Desired Qualifications
- Experience and/or interest in marketing for financial and/or education industries
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