Senior Digital Marketing
$12,000–$36,000 year
On-siteDubai, Dubai, United Arab Emirates
Job Summary
Manage advanced paid media campaigns across Meta, Google, Bing, and LinkedIn, diagnosing account issues and optimizing bidding strategies, creative testing, and audience layering. Conduct technical and on-page SEO audits, manage local search visibility, and execute backlink outreach while translating data into prioritized action items. Build end-to-end sales funnels in GoHighLevel, including automations and email sequences, and independently develop landing pages with proper tracking implementation. Leverage AI for prompt engineering and creative production, then test new growth channels using structured experimentation to optimize full-funnel metrics. Requires 5+ years of proven experience with verifiable case studies, full overlap with US Pacific Time, and a successful live working test.
Required Qualifications
- Advanced Ads Manager mastery — CBO/ABO structuring, Advantage+ campaigns, custom/lookalike audience layering, CAPI + pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stage
- Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed
- negative keyword architecture
- Quality Score diagnostics
- asset group optimization for PMax
- conversion tracking via GTM + GA4 with server-side tagging knowledge
- Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft-specific bid adjustments
- Advanced B2B targeting (job title/seniority/company matched audiences)
- Lead Gen Forms
- Sponsored InMail
- Matched Audiences via CRM upload
- cost-efficient bidding for high-CPC environment
- Must be able to read a live account and immediately diagnose what's broken — not just execute a checklist
- Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup)
- On-page optimization at scale across service + location pages
- Local SEO / GMB optimization for multiple service areas
- Backlink strategy and outreach (not just directory submissions)
- Keyword clustering and content-gap analysis translated into a content calendar
- Comfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items
- Writes high-converting direct-response copy (not generic brand copy) — must understand angles, hooks, and offer positioning for a compliance/legal-urgency driven service
- Builds/directs static and short-form video creative (Canva, CapCut, or equivalent) using proven pattern-interrupt and retention techniques
- Runs structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just 'post and see'
- Builds complete funnels end-to-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integration
- Sets up and troubleshoots workflow automations (trigger links, tags, conditional logic) without support docs
- Understands funnel conversion optimization — not just building pages, but improving conversion rate over time with data
- Builds and edits landing pages independently in Elementor/Divi/similar — no developer needed for standard pages
- Implements tracking (GTM, pixels, conversion events) correctly on every page
- Understands page speed and mobile optimization fundamentals
- Writes structured, iterative prompts (not one-liners) for content generation, ad copy variants, and image/video generation tools
- Builds repeatable AI workflows/templates the business can reuse — not one-off outputs
- Uses AI to accelerate creative testing volume without sacrificing quality control
- Identifies and tests new channels/tactics beyond the obvious (not limited to the platforms above)
- Applies structured experimentation (hypothesis → test → measure → scale/kill)
- Thinks in terms of full-funnel metrics (CPL → CPA → close rate → LTV), not just top-of-funnel vanity metrics
- Minimum 5+ years hands-on, proven experience
- Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta + Google
- Excellent written and spoken English, fully professional
- Full overlap with US Pacific Time business hours
- Must pass a live working test (not just an interview)
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