Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand)
$87,000–$130,000 year
RemotePhilippines or New Zealand
Job Summary
Build and manage META and Google Ads campaigns across multiple brands, optimizing for ROAS, CPA, and conversions while conducting A/B testing and budget allocation. Produce monthly performance reports with actionable recommendations and oversee organic social media management on Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Snapchat. Design professional EDMs in Klaviyo, create customer segmentation, and develop automation workflows including welcome series and cart abandonment campaigns. Update Shopify products, manage landing pages, and maintain promotions. Create high-quality creative assets for print and digital channels, including social graphics, ad creatives, and marketing collateral. Leverage AI tools to improve content creation, ad copy, and workflow efficiency. Support two established New Zealand businesses with clear expectations, potentially expanding to a third premium skincare brand.
Required Qualifications
- 5+ years' experience in digital marketing and creative design
- Expert knowledge of Meta Business Suite and Ads Manager
- Campaign creation, optimisation and reporting
- Budget management
- Performance analysis
- Audience creation and retargeting
- Strong SEM experience
- Performance Max (P-Max) expertise
- Campaign optimisation
- Conversion tracking
- Google Analytics familiarity
- Email design
- Campaign management
- Automation flows
- Segmentation
- Reporting
- Store management
- Product updates
- Landing page creation and optimisation
- Promotions and merchandising
- Content management
- Experience managing both paid and organic campaigns across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Snapchat
- Strong graphic design skills
- Adobe Creative Suite and/or Canva Pro
- Excellent branding and layout capability
- Strong understanding of creative for digital marketing
- Ability to produce assets across multiple channels and business types
- Has managed multi-channel digital marketing campaigns across paid and organic platforms
- Has experience supporting e-commerce and/or consumer-facing businesses
- Is equally comfortable designing creative assets and analysing campaign performance
- Has advanced experience with META Ads, Google Ads, Klaviyo and Shopify
- Can confidently provide strategic recommendations—not just execute tasks
- Has excellent written and verbal English communication skills
- Is highly organised and capable of managing multiple brands and competing priorities
- Understands and actively uses modern AI tools to improve marketing outcomes
- Is proactive, commercially minded, and thrives in a fast-paced environment
Desired Qualifications
- Experience with tools such as ChatGPT, Claude, Midjourney, Canva AI, or similar
- Shopify Plus
- GA4 (Google Analytics 4)
- Google Tag Manager
- Meta Pixel & Conversion API
- Canva Pro
- Adobe Creative Cloud
- Figma
- E-commerce marketing
- Retail, lifestyle, FMCG or insurance industry experience
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