Senior Digital Marketing Consultant
Remote
Job Summary
Develop integrated digital marketing strategies and execute, manage, and optimize campaigns across Google Ads, LinkedIn, META, Bing, and YouTube. Analyze campaign and conversion data to identify trends, develop performance recommendations, and build executive reporting dashboards. Collaborate with leads, analysts, and creative teams to execute programs while utilizing AI tools to scale capabilities. Present insights to clients, manage media planning and budget pacing, and execute A/B testing initiatives. Monitor industry trends, ensure accurate tracking and tagging, and support ABM initiatives. Manage multiple client priorities in a fast-paced agency environment.
Required Qualifications
- 4–6+ years of experience in digital marketing, paid media, or media planning
- Growth Mindset: looking for a culture of experimentation by testing untested digital strategies and scaling success
- Hands-on experience managing campaigns across: Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, YouTube
- Experience with analytics and reporting platforms including: Google Analytics / GA4, Adobe Analytics, Looker Studio / Data Studio, Tableau or similar BI tools
- Strong analytical mindset with ability to translate data into actionable business recommendations
- Experience presenting findings and recommendations to clients and internal stakeholders
- Strong Excel/data analysis skills including pivots, formulas, and data manipulation
- Excellent communication, organizational, and collaboration skills
- Ability to manage multiple priorities and client engagements simultaneously while taking ownership of work
- Bachelor's degree preferred
Desired Qualifications
- Agency or consulting experience strongly preferred
- Experience with ABM platforms such as Terminus, 6sense, Demandbase, or Triblio
- Familiarity with CDPs, DMPs, or marketing automation platforms
- Experience with Looker Studio, Tableau, Power BI, or similar BI/reporting tools
- Exposure to SEO, CRO, or website analytics initiatives
- Understanding of GA4 event tracking, tagging, and attribution methodologies
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