Senior Digital Marketing Associate
$99,300–$109,700 year
On-siteSan Rafael, California, United States or San Rafael, Mendoza, Argentina
Job Summary
Execute and optimize digital marketing campaigns across search, social, display, email, SMS, and emerging channels for a diverse portfolio of brands. Manage lead generation initiatives, marketing funnels, and customer journey programs while monitoring performance metrics, conversion rates, and ROI. Support website management, content updates, and conversion optimization alongside SEO, local search, and reputation management efforts. Leverage AI-powered tools to accelerate research, campaign development, reporting, and workflow automation. Partner with the Digital Marketing Director to drive strategy and collaborate with creative, operations, and leadership teams on acquisitions and growth initiatives. Maintain dashboards for regular performance reporting and recommendations.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- 5+ years of experience in digital marketing, demand generation, CRM, performance marketing, or related disciplines
- Proven experience managing and optimizing digital marketing campaigns across paid search, paid social, display, email, SMS, and customer acquisition channels
- Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Looker Studio, and related reporting platforms
- Experience with CRM and marketing automation platforms, including customer segmentation, lead nurturing, and lifecycle marketing campaigns
- Experience managing websites, landing pages, conversion optimization initiatives, and digital user experiences
- Familiarity with SEO, local search optimization, reputation management platforms, and emerging AI search platforms
- Demonstrated AI fluency, including the use of Microsoft Copilot, ChatGPT, Gemini, Canva AI, and other emerging marketing technologies
- Strong analytical, problem-solving, and project management skills
- Excellent written, verbal, and presentation skills
- Ability to manage multiple brands, stakeholders, and priorities in a fast-paced environment
Desired Qualifications
- Experience supporting multi-location consumer-facing brands in hospitality, fitness, entertainment, retail, real estate, or related industries is preferred
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