Senior Digital Marketing & Analytics Manager
$119,000–$135,000 year
Hybrid · Dallas, Texas, United States
Job Summary
Senior Digital Marketing & Analytics Manager owning the end-to-end analytics for cetera.com, including real-time performance, Find-an-Advisor journey, D2C funnel analytics, CPP architecture analytics, and SEO/AEO tracking. Responsible for GA4 implementation, CRO program design and execution, test-driven optimization across landing pages and forms, online listings performance, AI-content measurement, and advisor journey personalization. Collaborates with UX, content, and engineering to translate insights into measurable improvements, supports D2C growth and customer acquisition, and maintains dashboards and reporting for both technical and non-technical audiences. Travel up to 15%.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 7+ years of relevant experience
- 5+ years of experience in digital analytics, growth analytics, or a related web-focused role
- Expert-level GA4 proficiency, including implementation ownership and ongoing management in a complex digital environment
- Demonstrated experience running a structured CRO or experimentation program, including test design, execution, and post-test analysis
- Solid grounding in SEO performance measurement; working familiarity with AEO concepts and AI-influenced search dynamics
- Experience building D2 or lead generation funnel analytics from the ground up
- Strong data visualization and reporting skills—able to build dashboards and communicate performance to both technical and non-technical audiences
- Comfortable operating as an embedded team member within a product or digital squad, not just as a centralized analytics resource
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