Senior Digital Marketing Analyst
On-siteCleveland, Ohio, United States
Cleveland, Ohio, United StatesOn-siteFull TimeSenior LevelBachelors DegreeFinanceSmall
Full TimeSenior LevelBachelors DegreeSmallFinance
Job Summary
Senior Digital Marketing Analyst at CrossCountry Mortgage responsible for analyzing marketing campaigns, building dashboards and reports, tracking KPIs across websites, CRM, and social channels, and providing actionable insights to optimize marketing performance using tools like Sigma, Looker Studio, Snowflake, and Total Expert; collaborates with IT and business stakeholders and supports attribution modeling, data hygiene, and governance.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field preferred
- 5+ years of experience in data analytics
- 3+ years of experience using data visualization tools (e.g., Power BI, Tableau, Sigma)
- Experience with Sigma, Google Looker Studio, Google Analytics, and Total Expert
- Expertise in working with large datasets, data management, and analytics platforms
- Mortgage or financial services industry experience, preferred
- Familiarity with marketing automation, social media analytics, and CRM platforms
- Advanced knowledge of web analytics and tag management
- Proficiency in Excel, SQL, and Snowflake for data extraction and analysis
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